A few years back I was visiting a client’s office for the
first time. A middle aged gentleman was at the reception desk in a not so large
area on the second floor of an elegant yet modest office building. He greeted
me with a warm smile just like someone would welcome a relative or a close
friend to his house. Of course, that gentleman was multi tasking- he minds the
visitors, attends incoming phone calls, makes outgoing calls based on the
request of employees to talk to clients, employees or vendors at different locations.
Contrast this with another large company reception lobby I
visited many times. The lobby of about 1000 square feet area, aesthetically
designed with water bodies on both sides and a large bronze vessel holding
lotus petals welcome you as you enter. There are couple of large TV monitors
showing live news from business channels. The walls are adorned with impressive
art works. When you walk 50 feet into the lobby you see two young ladies at the
reception desk busy handling the telephone console and the computer monitors.
They are quite oblivious of the visitors as they are aware that the visitors
have been screened through a metal detector, their identities have been
verified, face photographed by a web camera and printed on to a guest pass hung
around their neck. Besides, there is a low ranking company employee accompanying
the guest to the concerned official.
The obvious contrast is that the first one was a mid-size
company office with limited guests and the second one, a large company office
with hundreds of visitors coming every day. So one can’t find fault with the
elaborate and multi-stage procedures for screening, receiving and documenting
details of all the visitors. As organizations grow beyond a certain size processes,
systems and automation take centre-stage and people tend to be busy controlling
or using the systems.
In both places, the front office staffs are ‘connecting’
people. However, the difference is stark. While the gentleman in the first
office was connecting the visitor to the official of the organization, he was
also connecting with the visitor. In other words, he felt that the visitor is
as much his guest as the company’s guest. The ladies at the second office did
not feel the same way. They were connecting visitors to the company officials
but not connecting with the visitors. Probably it is no fault of theirs. They
might have been trained not to engage with the visitors for greater efficiency.
And they knew that someone in need would approach them and ask for help. A thousand
smiles per day at strangers is no easy task in any case.
From a company point of view both these companies must be
thinking that they are doing the right thing. Both may be running successful
global businesses and may not feel the need for any change. But the visitor’s
point of view could be different. Would one like to go thru X-Ray machines and
security procedures and computer guided processes amidst unwelcoming front
office staff? Or would one cherish an occasional smiling face?
Does the smile at the front desk have anything to do with
the company culture? I guess, yes. The company culture is not reserved for the warehouse
or back office it is as much for the front office.
A great edifice impresses. A good smile impacts!
“We shall never know all the good that a simple smile can
do”- Mother Teresa
I somehow could think of our Vijay and Bhasker in your former references :-)
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